https://www.wheginton.com/home daily 0.75 2020-05-02 https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5df99272ff2cdf507cfcae84/1576637152360/Screen+Shot+2019-12-17+at+6.22.02+PM.png Home Built To Blast Campaign Hub Landing Page https://www.wheginton.com/about daily 0.75 2020-08-29 https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f497c78f3586979b37947dd/1598652230927/IMG_7778.JPG About hey, that’s me! https://www.wheginton.com/work daily 1.0 2020-09-02 https://www.wheginton.com/work/content-creation monthly 0.5 2020-08-29 https://www.wheginton.com/work/advertising-collateral monthly 0.5 2020-08-29 https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f4972cbab04102db1a25682/1598649100716/Screen+Shot+2020-08-28+at+2.10.04+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f4975cc3e7c6a0f47b3235c/1598649823239/Screen+Shot+2020-08-28+at+2.16.55+PM.png Work - Advertising / Collateral - CATEGORY-BASED BANNERS/POSTERS By focusing on key color stories through the seasonal product direction, font and typeface that resonated across all marketing collateral, and choosing imagery that was refreshing yet evergreen, Will helped bring the Fall 18 seasonal OOH and instillation artwork to life — a project that was kickstarted at a large tradeshow where each poster tiled together. https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f49799280198253d12cff1a/1598650783728/1140x800_Mindbender_99Ti-.jpg Work - Advertising / Collateral - ADAPTABLE TEMPLATES FOR CROSS-CATEGORY RELEVANCY By outlining the important attributes of the seasonal direction, key elements replicated regardless of ad-buy, Will collaborated with the design team to create a unified advertising story. Whether it be banner ads for a Norwegian ski touring website or print campaign in North America, uniformity brand pillars defined this project. https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f4976ed13e612373829cca1/1598650099153/Screen+Shot+2020-08-28+at+2.17.35+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f497a1f2fa36b1689af0c94/1598650917180/375x667_Mindbender_99Ti.jpg Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f497703f3586979b3788707/1598650138392/Screen+Shot+2020-08-28+at+2.18.26+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f4979d2fe2da319216cf5c9/1598650927259/Screen+Shot+2020-08-28+at+1.49.01+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f4976ed6abbd600c1e5ee00/1598650116579/Screen+Shot+2020-08-28+at+2.17.04+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f4979d3d68324382bb2cdb2/1598650921864/Screen+Shot+2020-08-28+at+1.49.19+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f4976ed13e612373829cca0/1598650121353/Screen+Shot+2020-08-28+at+2.17.27+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f4979d329ab490b7c277b08/1598650929304/Screen+Shot+2020-08-28+at+1.49.31+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f4976ed9e866704f6898101/1598650137048/Screen+Shot+2020-08-28+at+2.16.55+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f4979d3d4c22d660083e47e/1598650924125/Screen+Shot+2020-08-28+at+1.49.39+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f4976eed4823f3a0e852c41/1598650130089/Screen+Shot+2020-08-28+at+2.17.13+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f4979d3f3586979b378ef13/1598650919284/Screen+Shot+2020-08-28+at+1.49.54+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f4976f02fa36b1689ae8a21/1598650128573/Screen+Shot+2020-08-28+at+2.17.55+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f4979d3fe2da319216cf5e1/1598650925896/Screen+Shot+2020-08-28+at+1.50.05+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f497771aca3d714ff645e2d/1598650230516/Screen+Shot+2020-08-28+at+2.18.35+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f497a5cdca7610ef1682a67/1598650986978/Screen+Shot+2020-08-28+at+2.42.35+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4976c236da455a3be73aa6/5f49778d52fa4914cd6daa5e/1598650261558/Screen+Shot+2020-08-28+at+2.17.44+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f497a5cf9ab7316f15e9a38/1598650996443/Screen+Shot+2020-08-28+at+2.41.57+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f497ac53e7c6a0f47b40474/1598651097486/Screen+Shot+2020-08-28+at+2.44.27+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f497b07fe2da319216d1eb1/1598651165030/Screen+Shot+2020-08-28+at+2.45.32+PM.png Work - Advertising / Collateral https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4979b2f9ab7316f15e76e9/5f497b0729ab490b7c27a48c/1598651166126/Screen+Shot+2020-08-28+at+2.45.21+PM.png Work - Advertising / Collateral https://www.wheginton.com/work/catalogs-copy-inbound monthly 0.5 2020-08-28 https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f4953cc6c4b253182f25d1d/1598641207637/Screen+Shot+2020-08-28+at+10.49.54+AM.png Work - Catalogs/ Copy / Inbound LINE 2019/2020 CATALOG. https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f495ee7ff598269430c529e/1598643960605/Screen+Shot+2020-08-28+at+12.45.24+PM.png Work - Catalogs/ Copy / Inbound - PDP: K2 WAYBACK 88 The legendary ski continues its category domination. Find out why the K2 Wayback 88 Skis are the definitive touring ski on the market. Skip up the skin track and crush it on the way down. Flip your opinion on featherweight touring skis – these titanal reinforced freaks will save your legs on the way up and push through the blown up snow on the way down. Because downhill performance matters. https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f496269958bb564ee39b914/1598644918482/Screen+Shot+2020-08-28+at+12.43.39+PM.png Work - Catalogs/ Copy / Inbound Introductory copy used to launch the Mindbender Collection. January, 2019. https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f496a8e5740cb38f263d2ad/1598646951003/Screen+Shot+2020-08-28+at+1.31.38+PM.png Work - Catalogs/ Copy / Inbound - ASCENDANT TEAR SHEET As the ascendant boot came to market, empowering buyers, shop floor associates, and brand reps alike to effectively explain the product became an important objective. By creating this informational 1-pager, we created the means and educational material necessary to communicate our product using our own language. https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4955b8ba14d2245d0393a0/5f4955fc69984539d1a00d4a/1598641710236/Screen+Shot+2020-08-28+at+12.03.55+PM.png Work - Catalogs/ Copy / Inbound https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4955b8ba14d2245d0393a0/5f4955fdd31f2038f10b72ca/1598641720915/Screen+Shot+2020-08-28+at+12.04.09+PM.png Work - Catalogs/ Copy / Inbound https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4955b8ba14d2245d0393a0/5f4955fd4cf3cf644256c003/1598641719772/Screen+Shot+2020-08-28+at+12.04.32+PM.png Work - Catalogs/ Copy / Inbound https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4955b8ba14d2245d0393a0/5f4955fdadb40d0f29913c09/1598641695183/Screen+Shot+2020-08-28+at+12.05.03+PM.png Work - Catalogs/ Copy / Inbound https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4955b8ba14d2245d0393a0/5f4955fd18d8606906185c2e/1598641689109/Screen+Shot+2020-08-28+at+12.05.31+PM.png Work - Catalogs/ Copy / Inbound https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f4955b8ba14d2245d0393a0/5f4955fd0013b841f0c3245d/1598641723820/Screen+Shot+2020-08-28+at+12.05.17+PM.png Work - Catalogs/ Copy / Inbound https://www.wheginton.com/work/strategy monthly 0.5 2020-09-02 https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/t/5f5020ba4a0c8a14107f9a95/1599089187878/Screen+Shot+2020-09-02+at+3.40.21+PM.png Work - Strategy - CLICK THROUGH FOR FULL DECK smash image to learn more https://www.wheginton.com/work/photography monthly 0.5 2020-10-16 https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c6cf0323947949bc2939/1602864883987/printz+%285+of+13%29.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c68d02a47708bd1acc34/1602864793591/cows+3-2.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c69c309619215f6e283f/1602864811234/St+Moritz.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c67b77f9af769c720722/1602864772703/hiddenlake+%2821+of+21%29.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c6d622dec27d30f8d0d6/1602864863073/bbowlwalkin.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c67a786231268be544b4/1602864773889/interglacier+%284+of+4%29.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c68635d7a45f1c99c110/1602864784483/fastbradiscoldbrad.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c733e44e471a27ea7d82/1602864954159/proofNZ-93.JPG Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c69dd3fc852d63bf8b65/1602864808175/beech+oregon%3F.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c6b7fb984d52916f2540/1602864832968/beech+oregon.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c6ce9ec8bf0eb6ccded7/1602864862028/interglacier+%282+of+4%29.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c6e90323947949bc3068/1602864914101/printz+%2810+of+13%29.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c73341b6474650db63ce/1602864952608/proofNZ-103.JPG Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c6b73671ea5d72832491/1602864834461/steens-2.jpg Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c760a913ea2313c3e603/1602865000893/templenz-18+2.JPG Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c73a22dec27d30f8e251/1602864958775/templenz-12.JPG Work - Photography https://static1.squarespace.com/static/5df97488930b9833ef31e1a7/5f89c65dc73a8a64c5be2849/5f89c97777fd891790a3c307/1602865537724/templenz-4+2.JPG Work - Photography